do you pay this?

It's just a marketing exercise for the football league rather than a real reflection of what people pay.

The truth is that Season Tickets remain a very good deal but walk up tickets are overpriced.  I find this slightly strange particularly when we live in the era of the 'casual fan' and the idea of the 'live experience'.  This seems like something lower league football hasn't quite cottoned onto yet - it's almost like there's a 'one size fits all' approach when in reality clubs work in very different markets and are very different sizes.  Cricket and Rugby get this much better - I am always able to find cheap one off deals to go and watch games on a whim for those sports; but football seems to penalise the impulse buyer.  It makes perfect sense if you are a Premier League club that is guaranteed a sell out to have walk up high priced tickets (whether it is fair/right or not is another question).  But if you are a lower league club who never fills the ground surely you should be reaching out to the 'casual fan' rather than just relying on your base support.  We know there are a huge number of armchair fans out there - surely the challenge for a club like Rovers should be how to get them through the gate.  There are football fans out there who never go to a game.

Part of FC United's success beyond the specific agenda they have is simply that they offer affordable hassle free football (ie you can decide you fancy it at 2.30 and just rock up and get a cheap ticket) in a great atmosphere at a reasonable standard in an area where many have been priced out/can't be arsed with the hassle of having to plan their trip to the football a month in advance (travel, finances, ticket purchasing etc).  Something that's based purely on that idea is starting up in Liverpool.  Lower league clubs should be thinking like this.  Living in Manchester I am basically one of these 'casual fans'.  If I want to go and watch Oldham/Rochdale/Bury I have to make the effort to get there and then they charge £20 plus when I have no investment in the teams on display.  But I like decent live football and would be prepared to go if the prices were more like £15 or even £25 for a 2 game package etc - I keep an eye out to see if specific games have prices dropped and go to those, although this happens surprisingly rarely. Bristol is full of people like this with so many transplants and students yet neither City or Rovers seem very keen to tap into this group in any serious way.

Here's an idea by the way - if I was running a league below say Conference North/South level I would be tempted to move all that League's games to Sundays to see if I could pick up some fans who go to City/Rovers on a Saturday.  Might not work but seems like it would be worth a try.  I'd do it - I would happily go and watch Rovers on a Saturday and a local Southern/Western League game on a Sunday. Football just seems devoid of any innovation - it just relies on the principle of 'if we play it they will come'.