Gas Trend Factor?

do you think we've the potential for this, and if so would you want it?

for myself, I wouldn't mind at all.  I can see a cereal café, a cheese and craft ale pub, a completely different and on-trend range in the club shop.  No room for any red trousers though, obviously.  We're a bit weird already, this might add a bit of cachet to the brand, just as long as its organic and not manufactured - building on what we've got already

www.theguardian.com/football/blog/2015/nov/06/the-joy-of-six-hipsters-favourite-football-clubs

Considering the word “hipster” conjures up images of trendy and pretentious bearded, beanie-wearing, over-priced cereal-munching Nathan Barley types in tapered trousers and ironic Buddy Holly spectacles, you could be forgiven for presuming it to be … well, perhaps just a mite pejorative. These bastions of self-awareness aren’t everyone’s glass of Fernet-Branca and generally don’t refer to themselves as hipsters, presumably on the grounds that they presume gadding about Hoxton on a pogo stick or micro scooter to be completely normal behaviour and it is everyone else whose behaviour is odd. Besides, it’s not them to whom the term refers, it’s those other guys who look and act just like them in an outrageous bid to copy their unique style.

Although its precise origins remain mired in debate, the fairly recent introduction of the term “football hipster” into everyday parlance continues to amuse. A term of mockery for the kind of people who claim to find The Blizzard too mainstream, it used to describe a demographic who revel in the obscure by taking an interest – or at least pretending to take an interest – in niche aspects of football culture to which the greater general football-following public remain happily oblivious.

They are harmless folk: weekend warriors, kicking against the fools and railing against the soullessness and venality of modern football, which they quite rightly claim to abhor. By extension, through no great fault of their own, certain football clubs have become symbols of football hipsterdom and many of them seem to have a lot in common: an almost blanket lack of on-field success, a history of anti-establishmentarianism, the status of plucky underdog, a nice away shirt, hated rivals they regard as sellouts, trendy sponsors (or ideally, no sponsors at all), subsidised tickets, ties to various charities, a good relationship with their local community, and a tradition of grand gestures and tolerance towards minorities often traduced by supporters of more “mainstream” clubs.

Many, needless to say, are owned or part-owned by their fans and have almost certainly featured prominently before now at some point in the Guardian, as you’ll see below. A weird number seem to have ties with Celtic Football Club, a longtime global brand but often cited as the original hipster outsiders, in so far as any institution dreamt up by a Catholic clergyman can be considered “cool”. Here then, for your delectation, are six fantastic football clubs dotted around the world to whom an emerging generation of modern football hipsters have hitched or will continue to hitch their wagons.

Of course, in this live-and-let-live world which features the comical desperation of many football fans to chisel out offence where none is intended (see the comments under last week’s Joy of Six for examples), it’s worth pointing out that if a club in which you happen to take an interest happens to appear on the list, that doesn’t make your support inauthentic in any way. Those other Jeremy Come-Latelys might be bandwagon-jumping tossers muscling in on your club generating much-needed atmosphere and revenue, but it’s you who is the genuine fan.